If nonprofit organizations want to be prepared for tomorrow, they need to take full advantage
of the internet. I can assist you by utilizing the latest, cutting-edge technology to produce a
unique web site that accurately portrays your organization's mission and purpose.
Like businesses, nonprofit organizations need to market themselves and their services. Their
credibility as a service provider or an expert in a given area hinges on effective public relations.
Often commercial web sites use gimmicks to attract visitors, however nonprofit organizations offer
informative content consistent with their mission to serve the public.
The benefit of organizational web sites is that they provide a nonintrusive means to market a cause
or demonstrate expertise by offering solid information about their services and/or cause.
You can reach people that you never could have with a newspaper ad or a direct mail campaign.
Another benefit of having a web site is that the information provided can be more in-depth than
that contained in printed materials. The information can be updated more frequently and more
cost-effectively on a web site than with printed materials.
Foundations are now providing small grants that allow nonprofit organizations to hire web designers.
These foundations see the value in nonprofits promoting themselves on the internet.
Here is a list of the most common purposes of nonprofit web sites:
- To advertise and promote the organization
- To receive online, secure donations
- To provide information about a specific cause
- To increase their client base
- To provide means for interaction between clients and staff
- To recruit volunteers
- To showcase upcoming events or monthly newsletters
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